Electronic National Agriculture Market (e-NAM) was a digital trading platform for agricultural commodities in India. The market facilitates farmers, traders, and buyers with digital trading in commodities within the country. This market helps in better price finding and provides facilities for the smooth marketing of agricultural products. e-NAM aims to improve the digital marketing aspect of the agriculture sector with one license for the entire state and a single point levy, an entire state becomes a market, and the market fragmentation within the same state gets repealed. It will enhance the supply chain of commodities and diminishes wastage. As per the government of India reports, said 1,000 mandis had been integrated with the e-NAM in 21 states and Union Territories so far, with 1.69 crore farmers enlisted on it, and added 1,000 mandis would be connected with this digital medium the analysis revealed that 1.55 lakh traders have enlisted on the e-NAM platform, where trade volume of 4.13 crore tonnes of majority commodities and 3.68 crore coconuts and bamboos worth Rs ₹1.22 lakh crore had been recorded. Direct payment to farmers has also been encouraged on this platform. The Indian Government, in Budget 2021, has announced that 1,000 more mandis will be integrated with e-Nam in 2021-22, further amplifying the wholesale markets. According to the Ministry, the e-Nam is not just a scheme but a voyage that aims to benefit the last-mile farmer and recast how they sell their Agri produce digitally all over India. In this article, the secondary data collected from the various departments of the Indian Government are analyzed by using forecasting analysis, percentage analysis, rank analysis, and the growth rate for the number of integrated markets and funds released under the electronic National Agriculture Markets (e-Nam), and the performance of the e-Nam in India.
Keywords: Digital, Marketing, Agricultural, Products, e-Nam, Trade, Polices
R. Vignesh & M. Soundarapandian (2023). E-Nam Policies for the Promotion of Agricultural Trade in India. Indian Journal of Global Economics and Business, 2: 2, pp. 199-209.