An attempt has been made by the Government of India to bring the entire country into Digital Era. Hon’able Prime Minister Shri. Narendra Modi has launched the digital India initiative in 2015, “Faceless, Paperless, Cashless” is one of the proposed function of Digital India. Digitalization is contributing to almost all sectors of the society. Digital India in the banking sector has grown rapidly. We are living in the era of ebanking. Banking sector plays a vital role to build a strong pillar for overall development and have witnessed a radical change from conventional banking to convenience banking. Digitalization has contributing significantly in banking sector and has improved banking services immensely which helps to maintain transparency in transactions. The deployment of technology for digital payments have improved the performance of banking sector which able to achieve the motive of cash less economy in the country. The drive of Cashless India was started on 15th August, 2014 when Prime Minister announced the opening of JanDhan accounts with free of charge and zero balance at affordable cost for poor and unbanked areas taking them under the bigger financial umbrella. Today the banks aim to provide fast, accurate and quality banking service to its customers through digital banking services.
Under the “Digital India initiative”, rural people have some cashless transaction techniques and services. The use of cashless transactions by the rural folk in the villages helps them to create a safer space and financial freedom to their economic status and to reduce cash based crimes. In a cashless economy all transactions are carried out by using different types of digital payment methods but not with the use of cash. The present study was conducted with the objectives of identifying the provisions and services of digital banking and hurdles faced by rural folk in accessing those services in rural areas.
The study was based on both primary and secondary data. Primary Information was obtained from the Bank customer Syndicate banak of Torvi Branch of Vijayapura District and also from reports published by banking sector, articles in reputed journals and websites.
KEYWORDS: Digital India, Cashless Economy, EBanking
Suresha K.P. (2022). A Case Study on Digital Banking in Rural Areas among Vijayapura District. Indian Journal of Global Economics and Business, Vol. 1, No. 1, pp. 9-15